DLRA

 

DLRA Accredited Officials Training

MEDIA RELATIONS MANAGER MODULE - Level 1

The media manager represents the club and interacts with all forms of the media, including tv, radio, newspapers, magazines, on-line and social.

 

Working closely with the Marketing Manager.

 

The position may also involve attending press events such as openings and press conferences, which often take place out or hours, weekends or in the evenings so you must be able to attend these events.

 

Typically a media relations manager will be responsible for;

  • Answering enquiries from the press or other media representatives
  • Writing press releases and news reports about the work of an organisation
  • Developing media contacts
  • Monitoring media coverage
  • Writing letters
  • Preparing media evaluation reports
  • Attending press conferences and media interviews
  • Distributing press releases
  • Attending public committee meetings as a representative of the company or organisation
  • Informing members of the public (as well as the press) about events and initiatives
  • Keeping up-to-date with all issues that affect the company or organisation
  • Accompanying staff on visits (particularly relevant to politicians or other figures in the public eye)
  • Organise media events and promotional activities
  • Generating ideas to gain more media coverage

 

Skills

  • Excellent communication skills, both written and oral
  • An excellent working knowledge of IT and all applications relating to communications
  • Strong organisational skills
  • An efficient working manner
  • The ability to write press releases and news reports
  • The ability to manage a heavy workload
  • An excellent knowledge of the national and regional media
  • The ability to work well under pressure
  • The ability to work to tight deadlines
  • The ability to work well as a team
  • The ability to work using own initiative
  • Creativity
  • Close attention to detail
  • The ability to cope with criticism
  • A friendly, approachable and confident manner
  • A flexible and committed approach to the job

 

Reports to the Chairman of the Executive Committee.

 

Prerequisite for this module is completion of the Introductory Module and issue of a DLRA Trainee Officials Licence.

 

The Learning Objectives of this module are:

  • Be Relevant
  • Do your research
  • Show, Do Tell
  • Get Involved
  • Get Third Party Endorsements
  • Be Trustworthy
  • Be Prepared
  • Be Realistic

 

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